Movie trailers have an effective new strategy you might not have noticed


Even the trailers have trailers now.

As movie marketing gets finely chopped into ever smaller bites — check out this motion-graphic teaser for the release date of the character posters! — studios have found a new way to seize your attention during the critical first few seconds of their biggest, most important reveals: online trailers.

SEE ALSO: ‘Wonder Woman’ trailer wins Best of Show at the Golden Trailer Awards

They’re called “bumpers” — usually an action-crammed, lightning-fast five seconds or less, followed by a title card with the release dateThen the trailer really begins.

So instead of kicking off with a static studio logo or quiet fade-in, you see something like this right off the bat: Read more…

More about Marketing, Movies, Hollywood, Movie Trailers, and Wonder Woman

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